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Notice of Your Financial Privacy Rights

This is the Privacy Notice for Security First Bank and Security First Insurance.  You are receiving this notice because you have at least one of the following financial relationships with Security First Bank or Security First Insurance:

                                                    Deposit account

                                                    Loan account

                                                    Safe deposit box

                                                    Retail installment contract we hold and service

                                                    Self-directed Individual Retirement Account

                                                    Insurance policy

We will tell you the sources of the nonpublic personal information we collect about you. We will tell you what measures we take to secure that information.

Definition of Terms:

Nonpublic personal information means information about you we collect in connection with providing a financial product or service to you. Nonpublic personal information does not include information that is available from public sources, such as telephone directories or government records. Hereafter, we will use the term "information" to mean nonpublic personal information as defined in this section.

An affiliate is a company we own or control, a company that owns or controls us, or a company that is owned or controlled by the same company that owns or controls us. Ownership does not mean complete ownership, but means owning enough to have control.

A non-affiliated third party is a company that is not an affiliate of ours. This is also known as non-affiliated third party, or simply, an "other party."

The Information We Collect

We collect information about you from the following sources:

Information you give us on applications or other forms

Information about your transactions with us

Information about your transactions with our affiliates

Information about your transactions with other parties

Information from a consumer reporting agency

Information we receive as a result of verifying customer information

Information We Disclose About You

We do NOT disclose any information about you to anyone, except as permitted by law. Examples of this might include disclosures necessary to service your account or prevent unauthorized transactions.

The Confidentiality, Security and Integrity of Your Information

We restrict access to information about you to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards to protect this information.

Information About Former Customers

We do not disclose information about former customers, except as permitted by law.